About me

As an Iranian-American with a unique blend of cultural influences, my journey in design has been shaped by a deep-rooted desire to connect, understand, and elevate human experiences. From an early longing to help people through therapy, I discovered the powerful intersection of empathy and design, and eventually realized that my passion lay in helping individuals at a broader scale. I went from a B.S. in Informatics & Computing to my Master’s in HCI/d, marrying technical expertise with a practiced understanding of design thinking, user needs, and research methodologies.

Today, I strive to make meaningful connections with all areas of business, crafting engaging and intuitive solutions that elevate digital interfaces and interactions—together.

What others are saying

Education

M.S. Human-Computer Interaction Design (2019)
B.S. Informatics, Computing, & Engineering (2017)

Skills

Design principles

Wireframing, Prototyping

Cross-functional collaboration

Research methodologies

Responsive web design

Usability testing

Agile workflow

Adobe Suite

HTML/CSS

Invision

Sketch

Figma

Axure

Awards

2024 Nationwide NATALIE Tech Award
Retirement Enrollment & Onboarding

2021 Nationwide NATALIE Tech Award
NWE Private Label Portal®

2016 People’s Choice Award 
Indiana University Robot Symposium

2016 Dean’s List
Indiana University

2013 Photo Finalist
Drexel National Photography Competition

Languages

English - Native

Farsi/Persian - Fluent

Spanish - Conversational

Experience

Product Designer @ Nationwide | March 2020 - Present

Serving as a key designer for Nationwide Financial. Leveraging research methodologies and design thinking to inform strategic conversations, I partner closely with cross-functional teams to align insights with business objectives, enhancing product roadmap and user engagement strategies.

Led visual design for Retirement Solutions. Increased online enrollment success rate by 157%, received Dalbar recognition for plan sponsor designs, and influenced 20+ high impact projects across participant and plan sponsor pre- and post- auth platforms. Focused on simplifying steps, enhancing visual clarity, and reducing form abandonment, leading to significant boosts in conversion and user satisfaction.

Visual designer for Private Label Portal for Nationwide Express, contributing to a projected $2M in first-year sales. Delivered high-fidelity prototypes, collaborated with development teams, and optimized the user journey through customization and automation.

UX Design Contractor @ Abercrombie | May 2019 - March 2020

Developed static, prototype, and motion design deliverables to integrate country-specific website features from multiple platforms into a cohesive experience. Collaborated with cross-functional teams to make branded design decisions on components, patterns, and user flows, ensuring consistency and usability across all markets.

Associate Instructor @ Indiana University | August 2017 - May 2019

Virtual Reality Animation, Light & Sound
Led engaging Unity software lectures and guided students through hands-on projects, helping them master animation, lighting, and sound design principles. Collaborated with faculty to develop course content and grading rubrics, ensuring clear learning objectives and consistent evaluation.

Social Informatics
Partnered with faculty to create lesson plans and grading rubrics, and provided personalized support to students in mastering complex social informatics concepts. Facilitated discussions and clarified material to ensure comprehension and academic success.

Research Assistant @ IU Research | January 2016 - August 2016

Conducted comprehensive research in health informatics to understand and address the unique health needs of older adults. Synthesized academic findings and provided critical analyses to inform technological solutions. Developed and tested Arduino-based prototypes to create practical, tech-driven support systems, advancing innovations in senior healthcare technology.

Other things I care about